The World Transformation Movement Changes Its Name to FIX THE WORLD

If you’ve followed the World Transformation Movement (WTM) for some time, you may have noticed the catch-phrase “Fix The World” that has increasingly become associated with it. For the global not-for-profit promoting biologist Jeremy Griffith’s breakthrough ‘instinct vs intellect’ explanation of the human condition, what began as a slogan representing the WTM’s purpose has fast become recognised around the world as the emblem of the real biological solution to the human condition. Increasingly, it is used in online discussions, merchandise, community events, and initiatives such as the inaugural Fix The World Day in 2025.

Earlier this year the World Transformation Movement made the bold decision to formally adopt FIX THE WORLD as its new name.

From Emblem to Identity

Importantly, the transition does not represented a change of mission. Rather, it is a forthright articulation of what has always been central to the organisation’s position: that in order to address the problems facing humanity we must understand and explain their biological origins.

Political division, conflict, social fragmentation, environmental strain, rising anxiety and loneliness are all symptoms of the much deeper issue of our insecure, psychologically upset human condition; and so it is only by solving this underlying issue of the human condition that we can solve the crises facing humanity.

With those crises escalating by the day, FIX THE WORLD’S name and mission could not be more significant or urgent.

Jeremy Griffith — biologist and author of 'FREEDOM: The End of the Human Condition'

Jeremy Griffith’s explanations of the human condition, comprehensively presented in his 2016 book FREEDOM: The End Of The Human Condition, centres on what he describes as a conflict between our established instincts and our emerging intellect some two million years ago.

Instincts are gene-based behavioural orientations shaped over evolutionary time. The conscious intellect, by contrast, is a nerve-based system that uses memory to gain insight through experimentation and understanding. According to Griffith, when humans developed a fully conscious, knowledge-seeking mind, it inevitably came into conflict with our inherited instinctive orientations.

Instincts cannot “understand” why deviation or experimentation is necessary. The intellect, however, cannot develop insight without it. The clash between the two created a persistent internal tension — not a moral flaw, but an unavoidable conflict between two fundamentally different systems that accounts for our contradictory, psychologically troubled behaviour.

Why “FIX THE WORLD”?

The reasoning behind the decision is explained on the FIX THE WORLD website as follows:

“With the human race reaching terminal levels of psychosis/alienation—with Lancet’s study of youth mental health finding ‘Young people are showing warning signs of a world in serious trouble’—‘Fix The World’ had become a needed, more direct call to action than the accurate but not as focused on urgency ‘World Transformation Movement’ title.”

FIX THE WORLD supports Jeremy Griffith’s treatise that if the origin of our internal conflict can be explained, then the defensive behaviours built around it — anger, egocentricity, competition, alienation — are made redundant.

From this perspective, addressing the human condition becomes the foundation to address global instability. The name FIX THE WORLD reflects confidence in that proposition. It suggests that understanding human psychology is not merely theoretical, but practical.

What Remains Unchanged

FIX THE WORLD continues to operate through its long-standing educational website where its materials remain freely available. Again, the underlying framework has not changed. The name simply brings the stated objective into sharper focus.

In adopting the new name, FIX THE WORLD has chosen to express its ambition in the most direct terms possible — placing its central claim at the forefront of its identity. So, despite the new public identity, the mission remains consistent: to advance Jeremy Griffith’s biological explanation of the human condition and to explore its implications for the psychological and social wellbeing of humanity, freeing us from suffering and fixing the world.